Permission based selling – The 6 steps to sales success

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There are so many benefits to permission based selling, too many to list. However I am going to give you the reason that will be important to you. Permission based selling generates more leads and sales than any other type of selling.

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Permission based selling – The 6 steps to sales success

By Michael Griffiths

Created: 29.04.2019 14:21:50, last updated: Never

There are so many benefits to permission based selling, too many to list. However I am going to give you the reason that will be important to you. Permission based selling generates more leads and sales than any other type of selling.

Permission based selling – The 6 steps to sales success

 

Once upon a time the world of sales was a pushy, and quite frankly awful, environment to be in. The world of sales was so cut throat that people ruined their own lives in the pursuit of the ‘hard sell’. It is not like that anymore, thankfully. Common sense has prevailed and empathy has started to become important to sales people.

 

 

Permission based selling isn’t actually a new thing. The people in the world that have had the most success in their career in sales have been using permission based selling all along. There are so many benefits to permission based selling, too many to list. However I am going to give you the reason that will be important to you. Permission based selling generates more leads and sales than any other type of selling.

 

I could waffle on more about how I have benefited from permission based selling but then it’s unlikely that you will keep reading. Let’s face it - nobody gives a shit what has worked for me, you are here to find out what could work for you. So with that in mind I am going to jump straight into the steps so that you can run along and implement it yourself. I am writing this in the context of social selling, but the underlying principles work regardless of whether it’s face to face, via email, or online.

 

 

Step 1 – Engage with your network

 

Engage with your network on their content. Show them that you do care about them and their businesses. If they add a personal story, share one of your own that is relatable in some way. If they share something of value, then add something of value (basically your viewpoint/take on whatever they were talking to)

 

Step 2 – Conversation

 

Talk to your network. Have conversations with them to find out about them and get to know them. Don’t let it be one sided though, conversation is a 2 way street. Ask them questions and find out about their struggles and triumphs. Show them that you give a shit by being present in their lives. Remember, the aim of this part is to make new, meaningful connections. Remember that people only buy from people that they know and like.

 

Step 3 – Seek permission

 

Always, always, always, seek permission from the prospect to share with them your offer. Nobody likes a spammy douche. If you skip this step then you will find that not only do you face constant rejection, you are also making yourself appear to not value the opinions and feelings of those people around you.

 

Step 4 – Connect emotionally

 

For us humans, every decision is made emotionally first. We twist our logic to fit our feelings. So when we make the decision to buy, it’s because it feels good. The emotions your prospect experiences are what you need to base your pitch on.

 

Step 5 – Connect in a logical way

 

This step is all about helping your prospect overcome any objections that they may have. It is important that you do not confuse your own objections, or what you think their objections would be, with their actual objections. So talk it out with them and alleviate their fears and objections.

 

Step 6 – Ask for the sale

 

So many people leave this step out because they do not want to appear to be pushy. That’s just an excuse, and that doesn’t wash with me. The real reason you do not ask for the sale is because you are scared of how they will react to your proposal. If you have gone through the first 5 steps and they are still hanging on to your every word then it’s a good possibility that they will want to go ahead and buy your product and/or service. Don’t chicken out of it, close that deal.

 

That was the 6 steps to sales success using permission based selling.

 

Does that make sense to you? If you are having any trouble with the six steps then reach out and we can talk it out. Thank you for taking the time to read this (and hopefully, watching the video), I look forward to hearing what you have to say on the subject. In the meantime, get out there, sell your stuff, and live your dream.

 

 

 

 

About Michael Griffiths

Hi, I’m Michael. I am a business mentor, helping small businesses and network marketers to build their brands in an ethical way online.

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