Why and how does having an ideal customer profile set up help you in your business?

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We all hear, as business owners, people banging on about an ideal customer profile. It all sounds a little like bullshit, so why should you have one?

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Why and how does having an ideal customer profile set up help you in your business?

By Michael Griffiths

Created: 10.06.2019 11:11:01, last updated: 10.06.2019 11:50:20

We all hear, as business owners, people banging on about an ideal customer profile. It all sounds a little like bullshit, so why should you have one?

 

Why and how does having an ideal customer profile set up help you in your business

Why and how does having an ideal customer profile set up help you in your business?

 

We all hear, as business owners, people banging on about an ideal customer profile. It all sounds a little like bullshit, so why should you have one?

 

I’ve talked a lot over the last couple of days, on social media, about having an ideal customer profile. In that time I have given brief mention to how it will help you but I am yet to give you further details on the how.

 

The point of this post is to highlight exactly why you should create an ideal customer profile and how it will help you.

 

The content of your ideal customer profile can be broken down into 2 categories:

 

  1. Demographics - What gender is your ideal customer? Where do they live? What do they do for work? Do they have a partner? Do they have children? Do they drive? What car do they drive? How much do they earn? Do they have debt? Do they have property? Do they run a business?
  2. Psychographics - What are their fears? What brings them joy? What are their hobbies? Why do they do those hobbies? Are they content with their life? Are they an extrovert or an introvert? What are their passions? What are their core values? What is their idea of fun? What means the most to them in the world? Do they value themselves? Are they ambitious? Are they materialistic? Are they spiritual? What are their core beliefs? What keeps them awake at night? What do they love? What do they hate?

 

The demographics will help you to find your ideal customer on social media. It will let you know who you should target your ads towards. It will give you base points of reference when creating your content. You can use social media to search for people that fall into the categories defined by your demographics and then you can go and add value to their posts via the comments section.

 

The real magic is in the psychographics. This is what you will base your content around because this is what tells you what matters to your ideal customer, what their values are, and what type of content they would be most willing to consume. You can create content based around the passions of your ideal customer and create emotional connections between you and them.

 

The psychographics are your leverage. They are your way into the conversation that will get you the connection you seek from your ideal customer. The psychographics will help you to identify what kind of content will make the biggest impact on the life of your ideal customer. The psychographics are the treasure map you need to find that elusive treasure, which in this case is a lead or a sale.

 

To get that sale or lead you really need to understand who you are dealing with. That’s why I put so much emphasis on creating a decent customer profile. Doing so means that you don’t need to go round researching individuals because you have created content specifically geared towards your ideal customer, which means the people that took the time to engage with your content are already on the same page. That’s the difficult bit done before you’ve even spoken to the prospect properly.

 

If you spend some time creating an ideal customer profile it will cut out a lot of, ‘I don’t know what to post?!’

Taking that time now will save you countless hours of frustration further down the road. You will be able to use your ideal customer profile to help you cater your content to the needs and desires of your target market.

 

Take your ideal customer profile out at least once a week to review and refine it. It will help you keep your content on the right track to attract the right people and cut out a lot of time wasters. It will also help you to see your product or service from the perspective of your customers so you can continually improve on all fronts. Reviewing your ideal customer profile is also handy for reminding you that you don’t have to work with people who are unnecessarily difficult – screw those people, let them find someone else.

 

Do you have an ideal customer profile drawn up? If so, how did you go about creating yours?

About Michael Griffiths

A business coach and web design specialist

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